Why Customers Don't Do What You Want Them to Do : 24 Solutions to Common Selling Problems

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A results-focused guidebook for recognizing and resolving 24 often-fatal customer objections, and then moving to the close.