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Public Relations: The Practice and the Profession (NAI, text alone)

Public Relations: The Practice and the Profession (NAI, text alone)
Author:
Dan L Lattimore, Otis W Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K Van Leuven
ISBN:
0072424028 , 9780072424027
Publisher:
McGraw-Hill Humanities/Social Sciences/Languages
Date:
2003-10
Price:
Buy it On Amazon.com
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Product Description：
This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.
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