Which Ad Pulled Best?

Author:	Scott Purvis
ISBN:	0072556641 , 9780072556643
Publisher:	McGraw-Hill/Irwin
Date:	2002-09-20
Price:	$34.38 Buy it On Amazon.com

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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Advertising

Product Description：

Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.

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Based on actual examples, rather than theory, this updated ninth edition of the successful Which Ad Pulled Best? features interviews with leading advertising experts.

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Here readers are given a rare inside view of the planning and ideas behind successful ad campaigns.

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