Inside the Fashion Business (6th Edition)

This long-time best seller is the most comprehensive fashion industry textbook available today. Drawing from the authorsU extensive industry ties and professional expertise, it provides an overview of the fashion sectors from a business perspective, effectively integrating the excitement of the industry with the essentials required to succeed. The Sixth Edition incorporates many important developments that have transformed the industry dramatically in recent years, including changes in the economy, globalization, technology, consumer priorities and spending.