Fad Surfing In The Boardroom: Managing In The Age Of Instant Answers
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Product Description:
Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations. Amazon.com Review:
Shapiro's newest book can help ensure that your company catches the right wave--instead of getting drowned by the ebb and flow of contradictory managerial fads.
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