Latitudes & Attitudes: An Atlas of American Tastes, Trends, Politics, and Passions : From Abilene, Texas to Zanesville, Ohio

An atlas of American consumer lifestyles features ninety color maps revealing the relative popularity of products, services, and issues across the continent, surveying everything from cocktail nuts to Oprah and analyzing the link between geography and economics. 20,000 first printing.

Where bagels are king, Twinkies don't flourish. And Alaskans buy fewer home pregnancy tests, but they're better-than-average book purchasers. What's it mean? With this remarkable atlas of marketing surveys, you can make a case for almost anything. If you can eat it, read it, visit it, watch it, play with it or listen to it, chances are it has been a survey subject, and this reference work has some fun with it. The first section is an array of clever and sometimes outlandish comparisons. The second half offers what's-hot, what's-not profiles of the nation's 209 consumer markets.