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Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)
Author:
K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
ISBN:
0324200447 , 9780324200447
Publisher:
South-Western College Pub
Date:
2004-01-05
List Price:
$154.95
Price:
Buy it On Amazon.com
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Product Description：
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
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