Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Author:	Terence A. Shimp
ISBN:	0324321430 , 9780324321432
Publisher:	South-Western College Pub
Date:	2006-01-20
List Price:	~~$194.95~~
Price:	$150.16 Buy it On Amazon.com
You Save:	$44.79 (23%)

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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Advertising

Product Description：

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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