Social Communication in Advertising

Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.