Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

Author:	Peter Shankman
ISBN:	047004392X , 9780470043929
Publisher:	Wiley
Date:	2006-12-05
List Price:	~~$19.95~~
Price:	$13.57 Buy it On Amazon.com
You Save:	$6.38 (32%)

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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Public Relations

Product Description：

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

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