Web Metrics: Proven Methods for Measuring Web Site Success

Author:	Jim Sterne
ISBN:	0471220728 , 9780471220725
Publisher:	Wiley
Date:	2002-06-15
List Price:	~~$30.00~~
Price:	$27.00 Buy it On Amazon.com
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US Books > Business & Investing > General

Product Description：

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.

Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
Companion Web site contains links to online tools, resources, and white papers