Sports and Entertainment Marketing

Author:	Ken Kaser, Dotty B. Oelkers
ISBN:	0538445149 , 9780538445146
Publisher:	South-Western Educational Pub
Date:	2007-03-29
List Price:	~~$67.95~~
Price:	$57.70 Buy it On Amazon.com
You Save:	$10.25 (15%)

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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Marketing > General

Product Description：

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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