Brand Planning for the Pharmaceutical Industry

Author:	Janice Maclennan
ISBN:	0566085208 , 9780566085208
Publisher:	Gower Publishing Company
Date:	2004-06
List Price:	~~$185.00~~
Price:	$181.30 Buy it On Amazon.com
You Save:	$3.70 (2%)

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You can find the book in these categories:

US Books > Business & Investing > Economics > Commercial Policy

Product Description：

Provides a step-by-step guide to brand planning, focusing solely on the pharmaceutical industry. Shows how branding can be integrated into Shows how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the real world.

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