Real Relations, Virtual World: The Definitive Management Guide To Best Practice In Internet Investor Relations

As investors demand ever-increasing sophistication and immediacy of corporate information, companies are beginning to see that investor relations programmes must have the internet as a key, or in many cases, as the leading element. The supreme flexibility of the online medium can help institutional and private shareholder alike to access current, relevant data. Many leading practitioners already use the internet for video streaming, and to offer sophisticated charting tools and other investor benefits. Listed companies will be constantly upgrading their websites and budgets will need to reflect the growing investment required. The price of failure will be to drop behind in this important information race. Real Relations, Virtual World, provides executives and IR practitioners with an authoritative and in-depth guide to this medium. It should assist many to achieve best practice in internet investor relations.