The Internet Election: Perspectives on the Web in Campaign 2004 (Communication, Media, and Politics)

The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign with an eye toward future elections. Leading political communication scholars cover grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of (other than presidential) candidates on websites. Political strategists and Internet enthusiasts, as well as political communication scholars, will welcome this well researched and informative book.