Globalization and American Popular Culture (Globalization)

This concise and insightful book examines the way that American movies, music, and television as goods marketed and consumed around the world are key elements of contemporary globalization. Lane Crothers offers a nuanced exploration of these influential cultural products and their contradictory impact: in some cases promoting a desire for integration into the broader world community, in others generating disgust and outright rejection. Concluding with a projection of the future influence of American popular media, this book makes a powerful argument for its central role in shaping global politics and economic development.