The Strategic Planning Workbook with CDROM (Business Enterprise)

With new material on crafting mission, vision and value, The Strategic Planning Workbook enables the reader to do the thinking, gather the necessary information, make a decision and translate conclusions into action plans. It covers the strategic planning process step by step. In a clear, pragmatic style, Neville Lake draws on a mixture of his own diagnostic tools, analytical techniques and decision-making processes, along with many strategic planning standards and favorites. Whether you are a manager in a large organization with responsibility for revitalizing your division or an owner / manager of a small business looking to take your business to a new level, The Strategic Planning Workbook will become your indispensable guide and reference tool. Following it you will get the job done. The accompanying CD-ROM includes a 40-minute video presentation by the author that takes you through the eight decision-making techniques as they are used in a strategic planning session.