Marketing to Seniors

Author:	Michael C. Walker
ISBN:	0759691150 , 9780759691155
Publisher:	1st Books Library
Date:	2002-06-27
List Price:	~~$17.50~~
Price:	$17.50 Buy it On Amazon.com
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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Marketing > Research

Product Description：

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

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