Designing Surveys: A Guide to Decisions and Procedures (The Pine Forge Press Series in Research Methods and Statistics)

Provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. Presents the design and conduct of a survey as a process of closely related decision points, the goal of which is to make optimum use of resources that are typically very limited, while ensuring that the final product -- the data -- is of high reliability and validity. . (20060807)