Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Creating alliances is a lot easier than deciding whether they will add real value to an organization's activities. Measuring the Value of Partnering provides the tools readers need to maximize the advantage of any alliance. Using real-life examples, the book explains which measurements to use at each stage of the alliance life cycle, showing how to determine organizational value based on factors such as team performance, decision making, productivity, the number of new customers, and damage control.