Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

Simply knowing the right questions to ask can make the difference between finalising a sale or losing it. By tapping into their customers' real needs, finding out what problems they need solved, and how a product or service can work for them, sales professionals can close more sales, faster. But knowing what questions to ask is far easier said than done. "Questions That Sell" provides readers with powerful examples, exercises, and hundreds of sample questions to help them connect with customers and increase their bottom line.