The It Factor: Be the One People Like, Listen to, and Remember

Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success.

A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:

* communicate ideas so skillfully that people sit up and take notice

* become instantly memorable

* hold on to people’s attention longer

* make stronger connections

Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.