The Age of Manipulation: The Con in Confidence, The Sin in Sincere

Exposes the strategies used by advertisers to manipulate our thoughts and senses.

Many of you may think that the practice of making subliminal suggestions has been proven to have no effect on consumers. WRONG! This book, written by the world's leading authority on these techniques, dissects them in detail. After reading this book, you may realize that the stuff dribbling down your chin is not Diet Coke, but Pavlovian saliva. Very Highly Recommended.