Printing Estimating: Digital and Traditional Costing Methods for Graphic Imaging (Graphic Comm (Non-Software))

With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web, computer management systems, marketing, selling and pricing for profitability as well as information resources are vital topics to today s printing estimator and are all covered in great detail. Examples are used throughout to illustrate the methods discussed.