Selling Tourism

"Selling Tourism" is an important tool for those preparing for or working within the tourism industry. Specifically devoted to the tourism sales process, the book outlines 12 steps that offer guidance on how to approach and close potential sales. The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism, and emphasizes the importance of proper attitude and problem solving skills to build a successful career in tourism sales.