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Product Description:
Presenting divergent philosophies in a balanced manner, this comprehensive and up-to-date text covers all of the basic techniques of sensory testing, from simple discrimination tests to home use placements of consumers. Not only does it provide a practical guide to how tests are conducted, it also explores the fundamental psychological and statistical theories that form the basis and rationale for sensory test design. "It covers the entire spectrum of sensory analysis. I have read many books on this intriguing subject, but this is the Rolls-Royce." |