How to Create Successful Catalogs

Turnkey Creative Advice--from an Industry Expert! Here is everything you need to create irresistible catalogs--in one comprehensive volume. Amply illustrated with examples from today's best catalogs, How to Create Successful Catalogs lets you see how top consumer and business-to-business catalogs handle cover shots . . . order forms . . . company letters . . . and headlines. You'll learn how to . . .

• Keep your catalog under budget and on schedule by organizing tasks and preventing expensive mistakes
• Fill your catalog with "sales appeal" that draws in new customers--and keeps them
• Create copy that makes your customers want to buy--and accurately and appealingly describes your products
• Take advantage of cost-effective new techniques that are transforming the way catalog art is produced and printed
• Communicate easily with printers and production personnel with the comprehensive glossary of industry terms

With catalog expert Maxwell Sroge as your guide, you'll produce appealing and successful catalogs your customers will order from again and again!