Business Strategies for the Next-Generation Network (Informa Telecoms & Media)

After reviewing the failed attempts of carriers to retool for the future, this book describes the technologies and capabilities supporting next generation services, focusing particularly on multimedia interactive services, TV, and video-on-demand. The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. Equal attention is paid to the business models of stakeholders in the value chain, including carriers, service providers, broadcasters, and production companies. The author discusses how carriers have attempted to remodel themselves as IP companies, before detailing more innovativebusiness models,