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Binding, Finishing & Mailing: The Final Word
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Product Description：
Binding, Finishing & Mailing: The Final Word will take readers through a comprehensive exploration of the world of binding and finishing. Most major binding and finishing processes will be discussed within the context of the entire postpress industry so that printing professionals can make useful recommendations to their customers. The minutia of each process will also be examined, so readers can more effectively manage their postpress projects. Chapter titles:
Ch. 1 Postpress Knowledge Increases Printing Sales Bindery at the Dawn of a New Millenium Rapidly Changing Postpress Technology Fine Lines Of Communication Planning Imposition Preflight In The Bindery Designers And Finishers Should Talk Binding Overview Folding Perfect Binding - Part 1 Perfect Binding - Part 2 Lay-flat Adhesive Binding Adhesive Binding: Glues and Testing Saddle Stitching On Demand Booklet Binding Mechanical Binding Case Binding Gluing Remoist Gluing Loose-Leaf Ring Binders UV and Press-Applied Coatings Die Cutting Die Cutting Embossing And Debossing Foil Stamping Laminating Tabs and Indexes POPs Polybagging Prevent Transit Marking Mailing Data Management Inkjetting Continuous Laser Printing Commingling Drop Shipping Fulfillment Quality Control ISO 9000 Manage Growth Manage Growth In Small Companies Vertical Integration Speed Up Outsourcing Finding And Keeping Good Employees Dealing With Mistakes Relocating A Business Changing Corporate Identity Customer Nurturing Will Grow Your Business Ten Sales Tips To Win "Top Of Mind" Positioning Low Cost "Shotgun" Marketing Vehicles Low Cost "Rifle" Marketing Vehicles Avoid Seasonal Slumps |
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