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Product Description:
A current PR book at "The College of Aspiring Artists," the how-to book is designed to provide the fundamentals of public relations and publicity in order to effectively launch a publicity and/or media relations campaign. It will explain and help the reader understand the dynamics of structuring a biography and press release, to pitching and understanding the media, and will reveal the frustration, joy and understanding of being or becoming a Do-It-Yourself publicist.
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