Exploring Electronic Media: Chronicles and Challenges

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Product Description：

Peter B. Orlik is also the author of Career Perspectives in Electronic Media. For more information visit http://store.blackwell-professional.com/9780813824772.html

Exploring Electronic Media: Chronicles and Challenges is a concise and insightful textbook covering the dynamics of contemporary electronic media. Rapidly evolving technologies have expanded this field exponentially, creating a wealth of information that is often hard to put into perspective. Taking an approach that balances media history with contemporary analysis, Exploring Electronic Media is as practically useful as it is instructionally informative.

Written by leading authors who collectively bring a wealth of not only teaching, but also multifaceted industry experience to the subject

Covers the historical influences and contemporary issues in programming, technology, regulation and the business of media

Features chapter reviews and discussion questions, as well as an introductory chapter that orients the reader to the broad electronic media landscape

Explores the fundamentals for understanding human communication as an underpinning to the study of media communication systems

Considers the future and great potential in this ever-changing field.