Strategic Planning for Design Firms

Author:	Raymond Kogan, Cara Bobchek
ISBN:	141953954X , 9781419539541
Publisher:	Kaplan AEC Education
Date:	2007-04-03
List Price:	~~$49.95~~
Price:	$44.95 Buy it On Amazon.com
You Save:	$5.00 (10%)

You can find the book in these categories:

Product Description：

A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms/Architects/Engineers/Planners will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections:

• The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?

• The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.

• The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?