Feeding the Media Beast: An Easy Recipe for Great Publicity

Author:	Mark E Mathis
ISBN:	1557533970 , 9781557533975
Publisher:	Purdue University Press
Date:	2005-05-30
List Price:	~~$21.95~~
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You can find the book in these categories:

US Books > Business & Investing > Marketing & Sales > Advertising

Product Description：

In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way. This book establishes 12 rules that cover everything any PR person ever needs to know.

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