Streetwise Do-It-Yourself Advertising: Create Great Ads, Promotions, Direct Mail, and Marketing Strategies That Will Send Your Sales oaring (Adams Streetwise Series)

Filled with expert advice that is sure to send sales soaring, this complete guide to creative advertising and promotion includes dozens of templates and worksheets, plus examples of ads, direct mail pieces, and press releases. Two-color illustrations throughout. $200,000 series promo budget.