Writing for the Fashion Business

Writing for the Fashion Business is an exciting, one-of-a-kind textbook focused on writing
in the fashion industry. Writing is a skill that students need in order to be successful in
the workplace. This text introduces students to the writing process. Then it systematically
addresses the different writing situations students may encounter in the professional
fashion world writing in the context of media such as newspapers, magazines, broadcast,
advertising, public relations, and online media. Writing for the Fashion Business details
other forms of writing as well, including scholarly writing, writing fashion-oriented books,
and writing business and employment communications. Along the way, this textbook gives
students numerous opportunities to practice writing and to develop a writing portfolio
that will give them confidence in their writing abilities.