Design for Response: Creative Direct Marketing That Works

This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.

Reveals the strategy and creativity behind seven highly successful, highly inventive projects.

Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.