Marketing Health Services

Richard Thomas's new Marketing Health Services is a comprehensive guide to the world of healthcare marketing. It provides the nuts and bolts information a marketing professional veteran and newcomer alike could immediately apply to his or her own work. The book's contents run the gamut from understanding healthcare markets to applying marketing techniques to evaluating the marketing effort.

Thomas discusses the latest thinking on healthcare marketing, including
Factors that drive marketing approaches and consumer behavior in healthcare
Practical tips on devising a marketing strategy and managing its progress
Critical analysis of the marketing techniques currently used in healthcare
Introduction to emerging techniques being adapted for healthcare
strategies to consider when initiating market research
Case studies illustrating various marketing techniques