Html Artistry: More Than Code

HTML Artistry is an advanced, hands-on guide to the aesthetics of utilizing HTML tags in Web pages. Concise, practical advice helps readers make the best decisions about when and where to use which HTML elements to create better Web pages. This book will clearly illustrate all aspects of HTML design, from the simple table layout to full animation with Dynamic HTML. Advanced tips and tricks are sprinkled throughout for optimizing the look and speed of the page. All the examples are actual techniques that are used on today's top web sites. Readers will receive expert advice through examples and case studies on how to achieve sophisticated page layouts through the use of innovative typography, animations, and interactive effects that work on BOTH Netscape Navigator and Internet Explorer.

• Inspirational case studies demonstrate what works in real world contexts and how to apply them to the web
• Stunning artwork illustrates innovative layouts, typography, animations-all with HTML
• Learn how to design for cross-browser Dynamic HTML-examples are already fine-tuned to work on BOTH Netscape 4 and IE 4

Most HTML books focus on either technical how-to guidance or design advice, but this outstanding full-color book does both, and quite well. Authors Ibanez and Zee first detail core HTML concepts, including such tasks as using tables and frames in layout; building a coherent navigational system with graphical and text links and headers and footers; working with type and applying type effects; understanding color and the Web palette; and customizing your Web site using JavaScript. Next you learn all about working with Dynamic HTML (DHTML), layers, cascading style sheets, interactivity, animations, and transitions. Appendices offer HTML, style sheet, and DHTML reference lists.

Each chapter includes case studies, sample HTML code, a summary, and a discussion of cross-platform and cross-browser compatibility issues. You also get profiles of outstanding designers and their work. Even though each chapter builds on the previous ones, any aspiring designer can glean lots of insight just by jumping to any topic in this well-written, well-designed book. - -Kathleen Caster