22 Keys to Sales Success: How to Make It Big in Financial Services

The art of selling financial products and services is a challenging process, requiring new skills and continuous learning to thrive in a constantly changing environment. With skeptical, bear-market bruised consumers demanding more for less, a solid, practical guideline is needed for both new and experienced salespeople to follow. 22 Keys to Success for Selling Financial Products and Services is the answer to this need. Each chapter addresses a fundamental issue in selling, representing the best practices of high-producing financial advisers and insurance professionals in the industry. Authors Jim Benson and Paul Karasik draw on their many years of personal experience in selling financial services to help all salespeople improve their skill sets and fundamental abilities. Succinctly and with engaging precision, the 22 precepts zero in on key issues--from qualifying clients to perfecting the sales presentation to overcoming objections--that financial services professionals need to master the art of selling. This handy guide for sales success is filled with powerful strategies, concepts, and principles, yet is easy and fast to read.