Harvard Business Review on Customer Relationship Management

Author:	C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill
ISBN:	1578516994 , 9781578516995
Publisher:	Harvard Business School Press
Date:	2002-01-15
List Price:	~~$19.95~~
Price:	$13.57 Buy it On Amazon.com
You Save:	$6.38 (32%)

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You can find the book in these categories:

US Books > Business & Investing > By Publisher > Harvard Business School Press > Management

Product Description：

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

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