Beyond the Core: Expand Your Market Without Abandoning Your Roots

This book provides proven approaches - and guidance on how and when to use them - for achieving profitable growth away from your core business. Now, in "Beyond the Core", Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart, and how to choose the right adjacency move for a range of business situations.