How to Audition for TV Commercials: From the Ad Agency Point of View

Actors will learn how to successfully land TV commercials from this insider's guide to what ad agencies are looking for. This insightful companion provides an in-depth look at an ad agency's creative process, the people working on a commercial shoot, the advertising business, and how that influences the audition process. Written by a former actor turned advertising executive, the book provides step-by-step instructions on how to understand and master the entire process, from assessing one's looks and personality, an ad agency's pre-production process, ad analysis, and reading scripts to understanding storyboards, preparing for the pre-audition, interacting with studio members, succeeding at the final audition, and doing the shoot. The book is based on the author's own rich professional experience, interviews with advertising professionals, helpful anecdotes, quotes, observations and "how-to's." Special chapters reveal how advertising people view TV commercials, how ad agencies choose actors, and how to avoid common mistakes that alienate agency personnel. Scripts and illustrated storyboards illustrate common situations that occur on a set and how to master them efficiently, and key points are highlighted as "Tips" throughout the chapters.