Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)

This new, updated edition of the industry standard shows writers how to get full control over their careers by self-publishing. Writers will see how the publishing industry works and learn how to make it work for them. Packed with maximum profit/minimal risk ideas, The Complete Guide to Self-Publishing, 4th Edition provides readers with: * Step-by-step guidance on every aspect of publishing and marketing a book * Appendices that list marketing contacts, government help and vendors, including names and addresses * Updated advice on e-publishing and electronic rights--everything the writer needs to know to tackle this dynamic new medium * Production tips that can cut design and printing costs * Proven sales letter formats, cover designs and catalog sheets * Dynamic marketing strategies for publicity, advertising and sales--specifically, what works and what doesn't

"Self-publishing," say authors Tom and Marilyn Ross, "is a perfect example of the American dream." The Complete Guide to Self-Publishing, then, is an aspiring self-publisher's dream. "This isn't a book of fancy theory," as the authors put it; "it's a practical handbook of state-of-the-art specifics." In 521 pages, it lays out everything you need to know to publish your own books, from start-up considerations to the possibility of selling to a big publisher: how to choose a name for your press, how to get an ISBN, what cover designs cost, how to find a reliable printer, how to price your book, where to find lighter-weight shipping envelopes, how to generate working capital. The authors' encyclopedic grasp of the ins and outs of self-publishing is matched by their natural good sense about self-promotion. Turn your signings into events, they recommend; get your books into a variety of venues; use the books as fundraisers for organizations; get online and get reviewed online. The price of this book is negligible considering the cost of proper self-publishing (between $12,000 and $25,000), and, oh, the headaches it will spare you! --Jane Steinberg