Brandstand: Strategies for Retail Brand Building

Brandstand is a book containing 35 detailed and highly visualized case studies in which the brand building strategies used by leading retailers, shopping centers and designers are explained and examined. Top marketing pros share what's working for them and how they are promoting their brand(s) and enhancing their image. You'll get first hand knowledge about their marketing objectives, strategies and executions and you'll also see over 500 visuals showing you the marketing and advertising materials created to communicate the branding story to consumers.