How to Win a Local Election, Third Edition

A must do guide for anyone starting out in the campaign process, detailing what they need to accomplish along the way in order to win. Includes information on planning and organizing the campaign, how to run as an independent candidate, campaign techniques, and marketing tips. This book also offers advice on financial reporting to campaign theme and strategy and is the most comprehensive do-it-yourself guide to running and winning one of the 500,000 local offices.