Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business (Harvard Business Essentials)

From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture. Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.