Crash Course in Marketing for Libraries (Crash Course)

Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include "Useful Resources for the Librarian." Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.