The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers

Award-winning sports journalists Terry Pluto and Brian Windhorst give us an in-depth look at how a team and a city are being rebuilt around superstar LeBron James. When the Cleveland Cavaliers won the top pick in the 2003 NBA draft, an entire city buzzed with excitement. How often does a LeBron James come along? Especially for Cleveland, a midmarket rustbelt city without a sports championship in fifty years, and for the Cavaliers, a team that had never reached the NBA finals. Now, everyone has a stake in LeBron. From billionaire team owner Dan Gilbert down to the popcorn vendors, everyone has something riding on this one guy. Chock full of facts and analysis.