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Marketing Across Cultures (Culture for Business Series)

Marketing Across Cultures (Culture for Business Series)
Author:
Fons Trompenaars, Peter Woolliams
ISBN:
1841124710 , 9781841124711
Publisher:
Capstone
Date:
2004-11-05
List Price:
$19.95
Price:
$15.56 Buy it On Amazon.com
You Save:
$4.39 (22%)
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Product Description：
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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