New Behaviourism: Mind, Mechanism and Society

John Staddon's entertaining book begins with a brief history of behaviorism and goes on to explain and criticize radical behaviorism, its philosophy, and its applications to social issues.
The author argues that parsimony, the elementary philosophical distinction between private and public events, even biology, evolution and animal psychology - all are ignored by much contemporary cognitive psychology. The New Behaviorism attempts to redress the balance.